5 Things You Didn’t Know About Your Typical Multivitamin

How Natural Factors’ Whole Earth & Sea® Multivitamin & Minerals Are Different



Getting all the nutrients you need from diet alone is harder than it sounds. Most of us simply don’t consume the sheer volume of fresh, whole foods we need to in order to provide 100% of the daily value for every vitamin and mineral. That’s why many people turn to a multivitamin to fill in the gaps. What they don’t realize is that the typical multivitamin may have downsides they’re not aware of.

  • 1 - They’re Mostly Synthetic

That long list of vitamins and minerals in your standard multivitamin may look impressive, until you realize that most of them are manufactured in the lab — not derived from whole foods. Some synthetic vitamins are just as easily absorbed as their natural counterparts, but some aren’t. It’s especially important to seek out natural beta carotene and natural vitamin E, both of which are absorbed significantly better than their synthetic cousins.


  • 2 - They’re Missing Important Cofactors

Another issue with synthetic vitamins is that they have been removed, or isolated, from their whole food context. Why is that a problem? Because whole foods aren’t just packages of vitamins. In addition to the standard letter vitamins, they also contain hundreds of different phytonutrients, antioxidants, enzymes, and trace minerals, all working together to make nutritional magic happen. Isolated vitamins only provide a piece of that nutritional puzzle.


  • 3 - They’re Difficult to Absorb

The human body was designed to get vitamins from whole food, in all its nutritional complexity. Because the isolated nutrients found in most multivitamin supplements have been separated from their helper co-nutrients, they may not be as well absorbed as vitamins and minerals from whole foods. Plus, the vast majority of multis on the market contain the cheapest, least bioavailable forms of nutrients.


  • 4 - They May Upset Your Stomach

If you’ve ever experienced GI upset after taking your multivitamin on an empty stomach, you’re not alone. Your body isn’t used to absorbing vitamins from pills, and those isolated nutrients can do a number on your tummy.


  • 5 - They’re Not Vegetarian

There a lot of ways animal products can sneak into your multivitamin. The most obvious is softgels, which are typically made with gelatin. But just because your multi comes in tablets or veggie caps doesn’t mean you’re in the clear. Vitamin D3 usually comes from sheep’s wool, for example, but it won’t say so on the label.




Introducing Whole Earth & Sea Multivitamins


You don’t have to worry about any of these issues with Natural Factors Whole Earth & Sea Pure Food Multivitamins. They start with a healthy serving of Farm Fresh Factors, a powerful combination of fresh, organic, raw plants, including cruciferous vegetables, sea vegetables, fruit, and herbs — many grown on our own organic farms. To that base, we add select plant-sourced and “free state” nutrients, and culture the whole concoction with natural enzymes, probiotics, and prebiotics to maximize their raw vitality.

Whole Earth & Sea Pure Food Multivitamins offer five benefits that distinguish them from your typical drugstore multis.


  • 1 - They Feature Nutrients from Plants

Many of the vitamins and minerals in Whole Earth & Sea Pure Food Multivitamins are sourced from plants. For example, our vitamin C comes from amla fruit, our calcium comes from algae, and our selenium comes from sprouted garlic. And we use only natural beta carotene from algae and natural vitamin E from sunflower seed oil.


  • 2 - They Capture the Complexity of Whole Foods

Our Farm Fresh Factors include some of the most nutrient-dense foods on the planet, which are packed with a broad spectrum of natural vitamins, minerals, antioxidants, phytonutrients, and enzymes. As a result, they include not just nutrients, but the entire range of co-nutrients that work with them in the body.


  • 3 - They’re Naturally Easier to Absorb

Our formulas begin with whole plant-derived vitamins and minerals that are easy for your body to recognize and use. These food-sourced nutrients are enhanced by additional vitamins and minerals provided in their bioavailable “free state” forms, including B vitamins in their active co-enzyme form, vitamin D as D3, and minerals as amino acid chelates.


  • 4 - They’re Gentle on the Stomach

It’s common wisdom to take your vitamins with food if you want to avoid stomach upset. Whole Earth & Sea Pure Food Multivitamins include the food right in the tablet! Many people who can’t stomach conventional multivitamin supplements are pleasantly surprised to discover they experience no stomach upset with Whole Earth & Sea Pure Food Multivitamins.


  • 5 - They’re Vegan

Our Whole Earth & Sea Pure Food Multivitamins are 100% vegan — both the active and the inactive ingredients. You can have peace of mind that no animals were harmed in the making of these products!


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